Strategic planning takes into account the ever-changing external and internal issues that impact and shapes an organization. It is also a continuous process. GMG’s long-range planners assume current trends will continue and map out a most likely future, expecting change and considering a range of possible futures. Simply put, strategic planning determines where an organization is going over the next year or more and how it’s going to get there. GMG Advertising analyzes relevant quantitative and qualitative research to help your organization thrive.
Creativity is critical to effective advertising and marketing. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and artistry in advertising help distinguish brand leaders. Knowing how to use creativity to deliver powerful ad messages is key. GMG Advertising’s skilled designers will not only provide aesthetically pleasing solutions, but also establish brand identity that ties in seamlessly to all media elements.
Project management is a methodical approach to planning and guiding project processes from start to finish. GMG Advertising employs five stages: initiation, planning, executing, controlling, and closing. Project management can be applied to almost any type of project and is widely used to control the complex processes of software development projects.
Web development refers to building, creating, and maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management. Apart from reflecting a company’s vision, a beautifully crafted website design also posses the features to persuade visitors to become customers. The right design can work wonders and can even possibly boost the revenue of an online business. GMG Advertising’s dedicated and innovative web designers and programmers will aide you in achieving visible results!
GMG’s public relations specialists establish and maintain relationships with an organization’s target audience, the media, and other opinion leaders. Common activities include designing communications campaigns, writing news releases and other content for news and feature articles, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson by speaking in public and public officials, preparing clients for press conferences, media interviews, and speeches, writing website and social media content, facilitating internal/employee communications, and managing company reputation and marketing activities like brand awareness and event management
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. GMG’s team of experienced copywriters will take your message where it needs to go.
Media planning entails finding the most appropriate media platform to advertise the company or client’s brand/product. GMG’s experienced media planners determine when, where and how often a message should be placed. Our goal is to reach the right audience at the right time with the right message to generate the desired response and then stay within the designated budget. Clearly, media planning can be a challenging role, involving multiple areas of expertise. GMG’s media planners always keep in mind audience, timing, message and desired response—all while staying within your budget.
Our in-house talent can take your project from conception to completion. This innovative team of producers, directors, videographers and editors have created programs, presentations, commercials and educational content for delivery on broadcast and cable television, via satellite, on custom-designed DVD’s, and as live and asynchronous internet-streaming and podcasting.
Successful Media Buying requires two things; a strong relationship with key media owners to ensure that our clients know about new opportunities and secondly the clout to ensure that our clients pay a competitive price. GMG’s team of media buyers ensure that our clients get the best possible value from their marketing budgets. By negotiating the most effective deals, we maximize our clients return on investment.
SEO ( SEARCH ENGINE OPTIMIZATION ) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
SEM (SEARCH ENGINE MARKETING) is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
Advertising agencies depend on several key departments to function. They all form part of the bigger picture, and the agency would fall apart without any one of them. That includes the account services department, which is the conduit from the agency to the clients on the roster. It’s GMG’s job to keep the work flowing into the agency, by establishing good relationships with clients and constantly keeping the temperature of the work being done. Our account executives are always aware of the client’s needs and desires that can be instructed to the agency’s personnel and should get approval from the clients on the agency’s recommendations to the clients.
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smart phones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards. Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
Digital strategy is the process of specifying an organization’s vision, goals, opportunities and related activities in order to maximize the business benefits of digital initiatives to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.
Social media strategy is the deployment and development of modern strategic plans for social media. A Social media strategy incorporates these new ways of communication where media is not only broadcast but also shared, commented, opined edited or modified by the public at large. Armed with this new knowledge, GMG can present customized content and digital experiences on all the social media platforms!